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Chloé has unveiled its Fall/Winter 2026 campaign, offering a fresh interpretation of the Maison's romantic and free-spirited identity. Under the creative direction of Chemena Kamali, the latest images celebrate individuality, craftsmanship and the heritage established by founder Gaby Aghion.
The campaign presents a natural, dreamlike atmosphere. Photographed by Inez Van Lamsweerde and Vinoodh Matadin, the models appear in expansive flower-filled fields, with calm waterscapes providing a serene backdrop. Rather than relying on highly structured studio settings, the imagery captures movement and a sense of freedom that reflects the collection's bohemian character.
Folkloric references play an important role in the campaign. The visual direction highlights the relationship between clothing, craftsmanship and personal stories, suggesting that fashion can be an expression of individual identity. This approach also reflects the values associated with Aghion, whose vision helped establish Chloé as a fashion house that embraced independent women and a less conventional approach to dressing.
Several distinctive runway looks return in the campaign. Ruffled georgette dresses appear in vibrant colours, while folk-inspired plaid patterns introduce a more textured seasonal element. Layering remains central to the collection, creating outfits that combine softness, movement and practical winter styling.
Accessories also receive attention, particularly the Chloé Paddington bag. The campaign showcases several versions of the recognisable design, including a new interpretation in supple suede. Its appearance reinforces the connection between the Maison's established accessories and its evolving seasonal wardrobe.
The Chloé Fall/Winter 2026 collection is scheduled to arrive in boutiques and through Chloé's official online store beginning in September 2026.
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